SEMPO Webinars

In keeping with SEMPO's mission to increase awareness and promote the value of Search Engine Marketing, we are pleased to present an on-going series of informational webinars. SEMPO member clients and prospects, inhouse marketers, and executives are invited to take advantage of this exciting service.  While SEMPO members are welcome to attend our webinars, we encourage you to invite clients and prospects who you feel would benefit from the information being presented.

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Upcoming Webinars

Please note that dates and/or topics are subject to change. Please check for updated information.

September 25 at 12 PM ET - Secrets of Content Campaigns 

Google AdWords advertisers usually opt out of advertising on its Content Networks, assuming that they’ll experience high costs and low response rates.  This webinar will expose the secrets of getting double-digit conversion rates and high ROI from content campaigns, and will cover topics like:

•          Creating keyword lists that ensure ads will appear on the right publisher sites

•          Writing and creating winning text and non-text ads

•          Running and interpreting reports that help optimize campaigns

•          Bidding strategies for maximum ROI

Past Webinars

Note - Please use Internet Explorer 6.0 or above when trying to view the past webinars.